Copywriter at FairMoney
About FairMoney
FairMoney is a pioneering mobile banking institution specializing in extending credit to emerging markets. Established in 2017, the company currently operates primarily within Nigeria and has secured nearly €50 million in funding from renowned global investors, including Tiger Global, DST, and Flourish Ventures.
FairMoney is building a mobile banking platform and point-of-sale (POS) solution designed for emerging markets. Its services have expanded from digital microcredit into current accounts, savings accounts, debit cards and POS solutions for merchants and agents.
You can learn more about FairMoney's role in Africa's financial landscape through this informative video .
Job Summary
At FairMoney, every word has a purpose. Whether it's explaining a new feature, launching a new product or building trust in the brand, great copy makes financial services feel simple, accessible and human.
The company is looking for a creative, commercially minded Copywriter to join its Brand & Marketing team. The role involves working closely with Marketing, Product, Growth, Design, CRM and Customer Experience teams.
Key Responsibilities
The Copywriter will be responsible for:
- Writing clear, engaging and user-centered copy across FairMoney's digital products and marketing channels, including the mobile app, website, CRM campaigns, social media, product interfaces and marketing materials.
- Translating complex financial products and services into simple, relatable messaging customers can easily understand and trust.
- Creating campaign concepts, headlines, taglines, scripts and calls-to-action that drive acquisition, engagement and retention.
- Adapting messaging for different customer segments while maintaining a consistent FairMoney tone of voice.
- Collaborating with Product, Growth, Design, Customer Experience and Marketing teams to develop and execute campaigns.
- Creating culturally relevant content that reflects the realities, language and everyday experiences of Nigerian consumers.
- Editing and proofreading copy across the business while ensuring clarity, accuracy, consistency and compliance with brand and regulatory standards.
- Supporting product launches, seasonal campaigns, employer branding, partnerships and customer education initiatives.
- Staying informed about customer insights, market trends and competitor messaging to improve communication effectiveness.
Requirements
- Bachelor's degree in Communications, Marketing, English or a related discipline.
- 3–5 years of professional copywriting experience, ideally within fintech, banking, e-commerce or another digital-first business.
- Exceptional written English with excellent editing, proofreading and copywriting skills.
- Ability to communicate complex ideas through clear and compelling messaging.
- Strong understanding of Nigerian culture, consumer behavior and local communication styles.
- Professional proficiency in English and Yoruba, with the ability to create original marketing copy in both languages rather than simply translating content.
- Experience writing persuasive copy across a range of formats.
- A strong portfolio demonstrating creativity, versatility and measurable business impact.
- Ability to simplify technical or financial concepts into content that is clear, engaging and trustworthy.
- Experience collaborating with Product, Design, Marketing, CRM and Customer Support teams.
- Excellent organizational skills and the ability to manage multiple projects in a fast-paced environment.
Nice to Have
These additional skills and experiences are listed as advantages:
- Working proficiency in additional Nigerian languages such as Igbo or Hausa.
- Experience localizing campaigns for different regions and audiences across Nigeria.
- Background in UX writing.
- Experience writing for regulated industries where accuracy and compliance are essential.
- Familiarity with SEO, CRM communications and AI-assisted content creation tools while maintaining high editorial standards.
Benefits
- Private Health Insurance
- Paid Time Off
- Hybrid work
- Training & Development programs
Recruitment Process
The listed recruitment process consists of:
- Screening with a member of the recruitment team — 30 minutes.
- Technical interview with the hiring manager.
- Take-home assessment.
- Final interview with the Chief Growth Officer.
GabbyWall does not employ candidates or directly give out jobs. We share job opportunities from available sources to make them easier for job seekers to discover.
How to Apply
If this opportunity matches your experience and interests, review the requirements carefully and prepare your CV and portfolio before submitting your application.
Ready to Apply? 🚀
Take a final look at the requirements, prepare your strongest application, and submit it through FairMoney's official application page.
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