Hiring: Direct Response Copywriter / Creative Strategist
Are you a skilled copywriter who understands what makes people stop scrolling, pay attention and take action? An established direct-response marketing business is looking for a creative strategist who can turn research, compelling storytelling and performance data into advertising campaigns that convert.
About the Opportunity
What the business is looking for
An established direct-response marketing business is looking for a talented copywriter and creative strategist to help scale a proven offer across five European markets.
This is an opportunity to work with an established business that already has profitable sales funnels and product-market fit. Rather than starting entirely from scratch, you will help develop new winning advertising angles, improve existing campaigns and increase conversions through research, creative testing and performance analysis.
The ideal candidate understands that successful advertising involves more than writing attractive headlines. It requires understanding customer motivations, identifying problems that matter to the audience and testing creative ideas against real campaign results.
When applying for creative roles, explain the problems you have solved, not just the tasks you completed. Specific examples make your experience easier for a recruiter to evaluate.
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Key Responsibilities
What you will be expected to do
Your main responsibility will be to develop, test and improve advertising creatives that attract the right audience and encourage more customers to convert.
- Research new audiences and develop compelling marketing angles.
- Create advertorials, listicles, native image ads and video scripts.
- Develop new hooks, visual concepts and creative variations to improve existing funnels.
- Optimise the customer journey from the initial advertisement to product-page conversion.
- Analyse campaign data to determine which ideas should be improved, discontinued or scaled.
- Explore and test AI-powered advertising formats, including AI avatars, AI-generated user-generated content (UGC), AI B-roll and static creatives.
This role combines creative thinking with analytical discipline. You should be comfortable developing hypotheses, testing different approaches and using performance data to inform your next move.
Prepare examples that show your creative process: the audience problem, the angle you chose, the creative you developed and, where available, the results. Label estimated or illustrative results clearly.
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Follow GabbyWall on WhatsApp →Requirements and Qualifications
Skills the ideal candidate should bring
The business is looking for someone who can combine persuasive writing, customer research, creative judgement and practical knowledge of modern advertising tools.
- Strong copywriting and storytelling skills, supported by evidence of real marketing work.
- An understanding of advertising formats, sales funnels, audience awareness levels and market sophistication.
- Strong research skills and a data-driven approach to creative decisions.
- Proficiency in AI tools and the ability to produce and test AI-powered advertising creatives.
- Full-time dedication and exclusivity, with no other clients.
- Experience in health and wellness marketing is an advantage.
The target audience is primarily women aged 45 to 65 and above. Understanding the needs, concerns and motivations of this audience will be important when researching and developing advertising concepts.
Tailor your CV to the vacancy. Put relevant copywriting, research, funnel optimisation and AI-creative experience near the top. Use clear, honest examples instead of generic claims such as “excellent communication skills.”
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Follow the Job Updates Channel →Salary and Compensation Structure
Understand the base pay and performance incentives
The stated base salary, alongside additional fixed bonuses for qualifying winning adverts, funnels and pages.
The stated compensation structure includes:
- A base salary of $2,000 per month.
- Additional fixed bonuses for every winning advert, funnel and page.
- No cap on performance bonuses, according to the vacancy description.
Performance incentives mean your total monthly earnings can vary depending on qualifying results and bonuses earned. If you progress to an interview, clarify how winning creatives are defined, how bonuses are calculated and when payments are made.
Prepare to discuss how you evaluate a campaign's performance. Be ready to explain the metrics you would review, how you diagnose weak creatives and how you decide what to test next.
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Illustrative Monthly Earnings
Potential earnings described in the vacancy
The job description provides the following examples of monthly earnings. These figures are illustrative rather than guaranteed.
Base salary plus performance bonuses.
Base salary plus performance bonuses.
Base salary, with continued performance expected.
Actual earnings depend on performance and the employer's bonus criteria. The examples above are taken from the vacancy details and should not be treated as guaranteed income.
Build a habit of documenting your work. A record of your experiments, decisions and results can help you communicate your value during future performance reviews and job interviews.
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Follow GabbyWall's Channel →Selection Process
What to prepare before submitting your application
The application process is expected to take approximately 30 to 45 minutes. Candidates should prepare the requested materials before beginning the application.
Record a short Loom video.
Prepare a clear introduction and be ready to explain your
experience, creative thinking and approach to advertising.
Provide samples of your best work.
Select genuine work samples that demonstrate your copywriting,
creative strategy and ability to develop marketing concepts.
Answer questions about your creative thinking and AI usage.
Be prepared to describe the tools you use, how you develop
ideas and how you assess the quality of your output.
Complete a short test.
Allow enough time to read the instructions carefully and
demonstrate your thinking.
⚠️ Important Application Requirement
Applications without a Loom video and genuine work samples will not be reviewed, according to the vacancy description.
Test your Loom link, check that your portfolio links open correctly and review your answers for clarity. Small preparation steps can make your application easier to assess.
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How to Apply
Prepare your materials and submit your application
Interested candidates should complete the application form using the link below. Make sure your Loom video and genuine work samples are ready before you begin.
Keep your application focused on relevant evidence. Choose samples that best demonstrate your copywriting, strategic thinking and ability to learn from campaign performance.
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While you're applying, follow the GabbyWall WhatsApp channel for other job opportunities and updates.
Follow the WhatsApp Channel →Need help presenting your experience professionally? You can also request a CV revamp using the WhatsApp contact below.
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Share this opportunity with someone who may meet the requirements. Your share could help another job seeker discover a role that fits their skills.
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Ready to Apply?
If your skills and experience match the requirements, prepare your Loom video, genuine work samples and application answers. Review everything carefully before submitting your application.
APPLY NOW →Application process: approximately 30–45 minutes. A Loom video and genuine work samples are required.
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